A shift from getting to giving through word of mouth advertising.

This is a frantic time for purchasing. ‘Back To School’. Supplies needed. I have been getting my office ready for a busy September and that has admittedly taken me into some retail locations this week. I have seen the activity and witnessed the ‘I needs....’ being laden upon weary parents with burdened pocket books.

If you conjure up just about any occasion in today’s world it likely involves some outlay of cash. Much of this is driven by advertising. This idea brought me to some speculation this week about what our world would look like without commercial advertising. What if at any time in our life we felt we needed something, we then started the process to look for what might fit the need vs. being told every step of our lives what we need through advertising?

I imagine a time not long ago when advertising only existed at the site where you could purchase goods. You arrived at the grocer, because you actually needed groceries, to find what the specials were that day, or a neighbor made sure to advise you that the tomatoes were to die for at the market that day. What we had in that environment is what was real – real feedback on what the tomatoes were like, or true indications of what was in stock and on special at that moment on that day at the grocer; what was fresh- imagine! If I take that thought a step further, I can imagine a world without commercial advertising and how that might have impacted our landfills and our storage closets.

I can easily deduce that without advertising, we might not have used up so many of the earth’s natural resources to purchase items that couldn’t possibly earn a place in our hearts. These items inevitably ended up, usually within a year or two of purchase, in a pile somewhere, unused, without any hope of decomposing in our lifetime.

I believe that today we’re re-establishing a world of word of mouth advertising, not only for consumer goods but we’re advertising ideas and concepts, drawing attention to causes that need a greater sphere of influence, unjust deeds carried out by corporations - topics that have earned a rightful place at the dinner table. I like this idea of pondering concepts and actual action replacing our incessant need for goods.

I like the idea of a shift from getting to one of giving. Giving of our time and giving of our greatest problem solving capability is far more advantageous for our fair planet than going out and purchasing something that someone else has determined we need in our lives. Only we truly know what we need in our lives. Personally I think we need to get back to the giving and forget about the getting for a good long time. No one sold me this idea. I came to the conclusion through word of mouth advertising and with all of the time I have created for myself by ignoring 99.9% of the commercial advertising in my life and giving my time and the contents of my pocket book only to what I feel is worthy of my attention.

Time to rewrite the story! That may feel like I'm advertising an idea to you, which of course, I am. How do I profit from it? We all profit from it, that's the best part.

Wishing you a week of insights and strength against being inundated with commercial advertising at every turn. May you use your resources wisely.

1 comment

  • dankitti

    dankitti

    Me and Spot are not real big on consumer products. THe very last time I bought something from a teevee commercial was the Slap Chop ("You love salad! You hate making it!"), which wasn't that great. Spot does NOT look at the screen like "mrowr mrowr mrowrrrrr!!!" like she wants me to watch something. The most recent thingie I bought was today, it's the remastered CD of Abbey Road by The Beatles, which I am sure me and my kitty Spot will be listening to a lot. I think Spot is already rehearsing some choreography for a kitty dance for Maxwell's Silver Hammer. or something. Advertisements for world pece or the planet. That's always fun.

    Me and Spot are not real big on consumer products. THe very last time I bought something from a teevee commercial was the Slap Chop ("You love salad! You hate making it!"), which wasn't that great. Spot does NOT look at the screen like "mrowr mrowr mrowrrrrr!!!" like she wants me to watch something. The most recent thingie I bought was today, it's the remastered CD of Abbey Road by The Beatles, which I am sure me and my kitty Spot will be listening to a lot. I think Spot is already rehearsing some choreography for a kitty dance for Maxwell's Silver Hammer. or something.

    Advertisements for world pece or the planet. That's always fun.

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